TikTok introduces text posts to engage with followers effortlessly
To empower user creativity and self-expression, Tik Tok announced the expansion of text posts on the platform, transforming the content creation experience for its users.
This new feature demonstrates TikTok’s commitment to social media innovation. The new feature allows space for textual creativity previously limited to comments, captions and videos.
Text posts represent the latest addition to TikTok’s collection of content creation tools. It expands the way users can express themselves while controlling ephemeral content.
This new format allows creators to share stories, poems, lyrics and other written content on TikTok, making the platform more versatile and engaging.
Creating a tiktok text post
Text post creation has been streamlined for simplicity.
On the camera page of the Tik Tok app, users are presented with options for up to ten minutes of video and text.
Screenshot from TikTok, July 2023Selecting ‘Text’ will direct users to the text creation page where they can create their content.
Tik Tok Text Posts boasts several features aimed at making the content stand out.
With text posts, creators can:
- Include stickers that support special causes, events, or holidays.
- Tag other accounts and add hashtags related to relevant topics or trends.
- Add different background colors to improve the visual appeal of the post.
- Add audio to accompany written content, an integral part of the TikTok experience.
If you’re on mobile, you can view the finished version of the simple text post here, including hashtags, polls, and location tags.
You can also try it on a desktop browser, but the option is only visible on mobile.
Social platforms integrating new formats
The integration of text posts demonstrates TikTok’s continued commitment to fostering creativity in the community.
The platform’s users have been eagerly awaiting the creative use of this new feature.
Text posts can be useful for marketers as they provide a new way for content creation and customer engagement on TikTok.
Adding text can change the platform’s dynamic, previously video-focused nature. It allows businesses to explore a wider range of content marketing strategies.
This change could allow TikTok to show up in search results from other platforms like Reddit and updates on the social network formerly known as Twitter.
TikTok’s parent company, ByteDance, has made new moves in generative AI with the recent release of the CapCut plugin for ChatGPT for AI-generated video.
Featured Image: Yalcin Sonat/Shutterstock
