Marketing
-
What does Norway’s meta feature ads ban mean?
The battle over user privacy continued this week as Meta was ordered to stop feature advertising in Norway. Meta received the order on July 14 from the Norwegian Data Protection Authority. The order states that Meta will no longer be able to serve personalized behavioral ads to users on Facebook and Instagram. The ban will begin on August 4 and…
Read More » -
How to manage a visit budget for large sites
The Internet is an ever-evolving virtual universe with over 1.1 billion web pages. Do you think Google can crawl every website in the world? Even with all the resources, money, and data centers Google has, it can’t — or doesn’t want to — crawl the entire web. What is a tour budget, and is it important? Visit budget refers to…
Read More » -
What factors contribute to high on-page SEO results (but low domain authority)?
Today’s Ask SEO question comes from Sommer, who asks: What can contribute to high on-page SEO results but low domain authority? Today, we’ll dive into a topic that many website owners find confusing: the relationship between on-page SEO results and domain authority. As you know, on-page SEO is all about optimizing individual websites with the goal of achieving higher rankings…
Read More » -
TikTok introduces text posts to engage with followers effortlessly
To empower user creativity and self-expression, Tik Tok announced the expansion of text posts on the platform, transforming the content creation experience for its users. This new feature demonstrates TikTok’s commitment to social media innovation. The new feature allows space for textual creativity previously limited to comments, captions and videos. Text posts represent the latest addition to TikTok’s collection of…
Read More » -
Bing AI Chat and Copilot are available for search in Google Chrome.
Google Chrome users can now access Microsoft’s Bing AI chat and AI-powered search results on desktop browsers. Screenshot from Bing/Google Chrome, July 2023 Only users signed in to a Microsoft account can access the AI chat interface in the Bing app or Microsoft Edge for months. Bing AI chat in Google Chrome You can now chat with Bing AI in…
Read More » -
ChatGPT Android App is available for pre-registration.
Artificial intelligence company OpenAI has announced the launch of its much-awaited ChatGPT app for Android devices. Announcing ChatGPT for Android! The app will be released to users next week and you can pre-order it in the Google Play Store starting today: https://t.co/NfBDYZR5GI — Open AI (@OpenAI) July 21, 2023 The app is scheduled to launch soon, with pre-registration now available…
Read More » -
The future of the ‘everything app’
Twitter is now X after a radical rebranding over the weekend. The iconic bird logo has been replaced with a new X logo across the social network, and the official @Twitter account has been changed to an X. Screenshot from X/Twitter, July 2023 Elon Musk, who bought the social network known as Twitter in October 2022, has been hinting at…
Read More » -
Google improves eCommerce analytics with 30 new metrics in GA4
Google has announced the expansion of eCommerce measurement capabilities with Google Analytics 4 (GA4). In total, 30 new metrics and metrics related to e-commerce are now available in the GA4 Custom Report Builder. The new eCommerce metrics provide more qualitative data on items, promotions and purchase behavior. Marketers can now view metrics grouped by product attributes such as item name,…
Read More » -
If it’s a good idea to match how to write the title, Google Answers
John Mueller of Google answered if it is a reasonable idea to match the title element with how Google writes it on search engine results pages (SERPs). Someone at Mastodon noticed that Google was changing the title elements on their websites, often removing the site name from the title. This seems to suggest to them that maybe Google sees the…
Read More » -
Do not choose cheap TLDs, avoid the dangers of spam
Google says it recommends cheap TLDs because of spam risks, TLD keywords don’t improve SEO. In a recent podcast, the Google Search Communications team discussed how website owners should choose a top-level domain (TLD). The discussion emphasized the need to balance cost, reliability, and spam risks by weighing expensive .com domains against more affordable alternatives like .xyz. Team members John…
Read More »