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  • Photo of Philip Kotler On Marketing

    Philip Kotler On Marketing

    [toggle title=”Outline” state=”close”] • Aon Foundation Continues Its Support for Educational Activities and Cultural Institutions • Kotler: The Art of Exploring, Creating, and Del • Philip Kotler on Why Some People Don’t Like Marketing • Why Marketing is a Humanistic Subject • The History of Marketing • Aristotle’s Marketing Influence Continues Today • The First Department Store Was in Japan…

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  • Photo of 9 steps To Write A Business Plan: Tips To Succeed

    9 steps To Write A Business Plan: Tips To Succeed

    Welcome to How To Write a Business Plan To Start Your Own Business. If you’re thinking of starting a business, you should know how to write a business plan. It is usually observed that, despite having a great startup idea, most businesses are not successful. According to common statistics, within the first five years of operations, ninety per cent of…

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  • Photo of What is a service?

    What is a service?

      When people talk about services, they generally mean an activity or set of activities that people can purchase or receive in exchange for money, food, or some other tangible item. Services can be anything from getting a haircut to assembling a furniture set. A service contract can be a very important part of your business. When you enter into…

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